Gap?

This is Gap's new logo. I don't understand what they are trying to do with it but I personally don't like it. Maybe it's because I'm so use to their thin serifed, spaced out letters on a navy blue box. Those letters with their large letterspacing spoke gap to me and now I associate a nice clothing store with. This new logo with its san-serifed bulky type with very little letterspacing and the random little blue box? It speaks computer company to me or electronics. And overall people don't like it, well in the design world. Apparently Gap doesn't really care and thinks they can probably get away with rebranding themselves. I guess the people that shop there probably don't care what their logo looks like as long as the merchandise and style in the store stay the same. I guess we'll see how the general public thinks about it. Rebranding any company is a dangerous thing. Some pull it off really well like Apple. They started as Apple computers with their little rainbow apple symbol and now they simply have an apple on their computers and people know what it is. I guess thats not a whole rebranding its just upgrading their symbol. Beware of rebranding lol jk.

A Break

Today I think I'm just going to complain. Sorry. I feel like I'm not doing so great at this whole college/life thing lol. I don't feel like I'm grasping the concept that my teachers are going for. Maybe it's because one teacher is like a pregnant lady (only a man) and one day he likes something and pushes you in that design direction the next class time he hates it. THEN the next time you present new ideas as well as the other one he hated, because you like it, and then he loves it and tells you it's your best one yet. Trying to deal with that is driving me crazy and gets me very discouraged most of the time. I've lost my energy to want to do anything with this class because he never really likes anything. Well wait he LOVES my company name I created but as for my logo/trademark it's the thing that frustrates me the most. Apparently I'm going to be stuck with this trade mark the rest of the semester. Project #2 for this class is creating the logo, making letterheads, envelopes and business cards for it. Also, we have to create a standards manual for our company. A standards manual basically tells you how the trademark can and cannot be used. Finally at the end of the semester we will have to put together a process book about our company. Everything that went into it; the brainstorming for a company name, logo sketches, roughdrafts of our design manual, the process of making basically everything. It's hard because I'm sick of being tugged back and forth on the matter and I'm losing steam quite quickly over it. Here I am on the brink of being kicked out of the program and I can't find the motivation to fight. It's engulfing my life. I only work 22 hours a week and even with only 2 classes it feels like all my freetime is eaten up by homework. Sigh. I'm just depressed and discouraged today thats really all. I'm actually excited for fall break because a week off school feels like what I need.

You Turned, Now Go

Today's entry states to write a letter to someone who has recently hurt you. I don't really feel like I've been hurt recently. I've been upset about certain things but I think I've been through some "deep hurts" in life that other things just don't bother me as much. Here goes my letter without names or anything so if it doesn't make sense to you then I'm sorry. If you're really curious you can ask me about it and I'll probably tell you.


To Nameless(es)

It's been awhile and I feel that I'm over it which makes it tough to write this, I guess. You may not really care about the issues that you cause(d). I keep to myself alot these days. I avoid letting people in because who knows when they'll turn on you and stab you in the back. You aren't the only one and you did it more than once. It's hard to trust people because I was never really sure when what was coming from your mouth was truth or lie. I knew you for quite some time and had decided to try and trust you. I don't hate you, I forgive you. I've moved on with my life and I'm glad that I've been able to reflect on the time we had together (the good, the bad and the ugly). I am grateful that you are no longer in my life because I've been happy. I do hope that your life is going well and that you will someday leave me alone. You were the one that decided to walk away and I wish that you would just go. You have your own life so live it stop infiltrating mine.

Thanks,
Anna

Vacation and Blogs

This is me in the Amazon jungle.... ok jk it's a Hawaii jungle. Anyway it's a picture of a place I've been and a place I love =0)


How did you find out about Blogs and why you made one: I honestly don't remember how I found out about blogs. I probably started one because someone invited me to check theirs out and I was like cool I want one to whine and complain on. But as you have read I'm trying to change that and not complain SO much ;)